Novum's birthday, we are 3 years old!
Probably there is regular talk about innovation in the organization where you work. You probably wouldn't describe your organization as innovative. One way to achieve innovation, which has been used regularly in recent years, is to start an innovation lab. Also 3 years ago we set up an innovation lab at the Social Insurance Bank called Novum. How do you make an innovation lab a success?
In the two years that we have existed, and with quite a bit of experience, we have found that coming up with good, innovative solutions to a problem is not the most difficult part of our work at all ... The main challenge is mainly in very precisely and workably defining the problem that requires a solution. A good problem definition is clear and specific, offers solutions for a actually experienced problem, which it is likely to be solved in an innovative way. For this we developed the Challenge Canvas (with download!)
We all know the Moonshot “We choose to go to the Moon” by John F. Kennedy who inspired the Americans in 1961 to be the first to put a man on the moon. It was not the first Moonshot and certainly not the last, but perhaps the most famous Moonshot
A Moonshot focuses on ambitious, daring and at the same time realistic social goals. This way of working is popular because it provides a more effective, inspiring and broadly mobilizing approach in the search for solutions to - increasingly urgent - social challenges.
It is a contemporary and increasingly applied way to make progress, with a stronger involvement and co-creating and co-designing role for society.