We all know the Moonshot “We choose to go to the Moon” by John F. Kennedy who inspired the Americans in 1961 to be the first to put a man on the moon. It was not the first Moonshot and certainly not the last, but perhaps the most famous Moonshot
A Moonshot focuses on ambitious, daring and at the same time realistic social goals. This way of working is popular because it provides a more effective, inspiring and broadly mobilizing approach in the search for solutions to - increasingly urgent - social challenges.
It is a contemporary and increasingly applied way to make progress, with a stronger involvement and co-creating and co-designing role for society.