Big Bold Stap canvas
How do we deal with the changes?
Objective: How can we contribute to changes from different disciplines?
Work instruction short
- Duration: 20 – 45 minutes, depending on the case and group size
- Complexity: 4/5
- Group size: all program managers
Introduction
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What is the canvas?
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When do you use the canvas?
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Why a Canvas?
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How do you use the canvas?
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How does Canvas work?
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Idea/Problem
Start with the idea or problem that needs further investigation. What is going on? What is the problem and why is this a problem? How big is the problem? Gather as much data as possible about the problem.
Target audience
Describe who you are doing it for. Who has the problem? How do you know that? What makes this group of people unique? What do you already know about them and what are just assumptions? How big is the group? Consider creating subgroups if the target group is very large. Describing the target group is important for a people-oriented approach.
Desired effect
Look to the future: what happens when the problem is solved? What change will be noticeable? Make an assessment of the desired situation. A desired effect is not the same as a desired outcome. An outcome is the direct consequence of a change, while a desired effect is the indirect consequence. The desired effect can be qualitative (such as increased trust) or quantitative (such as a higher customer satisfaction score).
0-Scenario
What happens if nothing is done? What will the problem look like in the future? What trends will emerge? Take into account other factors that could influence the counterfactual. Sketching the counterfactual scenario shows the value of a solution.
Partners
Who will you work with to solve the problem? Who do you need? Think broader than just chain partners and ministries, for example organizations such as NIBUD, elderly associations and healthcare institutions.
Stakeholders
These are stakeholders, people or organizations who have an interest in or are influenced by a project, decision or organization. They can include employees, customers, investors, suppliers and the community.
Existing sources and lessons
Gather information about existing research on the problem and the target group. What are the most important insights? Which solutions have already been tried and what has been learned from them? Avoid duplication of work and identify the added value of the innovation process.
Roles and behavior
We believe that the success of an innovation project depends on the team working on it. It is important to clearly define the roles in the team to make the project a success. It is also essential that the team has a shared vision about the desired behavior and communication for success.
Assumptions and learning objectives
Make the assumptions and learning objectives explicit. What are the assumptions about the problem, the target group and existing solutions? Focus on the five riskiest assumptions and determine what you want to learn.
Next steps
Get started! What should be explored further based on the information on the Challenge Canvas? Is the problem clear enough to find a client? If so, what do you need to clarify the assignment? Be specific about what needs to be done, who will do it, and when it needs to be completed.
Pitch
Formulate a short, powerful sentence for the completed Challenge Canvas. Use the following sentence: “How can we…?”